"Pimm's: England’s Iconic Summer Drink" 

Pimm's was created in 1823 by James Pimm and has been owned by Diageo since 1997. 

Type & Base 

Pimm's is a gin-based fruit cup often considered a liqueur and used in cocktails like the Pimm's Cup. 

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Pimm's No. 1 Cup is the most popular product, traditionally mixed with lemonade and fruit.

It is served with lemonade or ginger ale and garnished with fruits like strawberries, oranges, cucumbers, and mint. 

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Other drinks include Pimm’s Royal Cup (with champagne), Pimmlet (gimlet style), and Winter Cup (with apple juice). 

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