Kraft Heinz at a Glance: Strategic Shifts in a Decade of Change

Formation of Kraft Heinz 

Formed in 2015 through the merger of Kraft Foods Group and H.J. Heinz Company, co-headquartered in Chicago and Pittsburgh. 

Tomatoes
Veggies
Onion
Chili
Cheese
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Global Standing 

Kraft Heinz is the 3rd-largest food company in North America and 5th-largest worldwide with $26B+ annual sales as of 2021. 

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Relationship with Mondelez 

Mondelez International, split from Kraft in 2012, owns snack brands while Kraft Heinz retained grocery and food processing lines. !

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Springboard Brands Launch 

In 2018, Kraft Heinz launched Springboard Brands to support natural and organic product lines. 

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Introduced new purpose and vision with goals like sustainable packaging and ketchup tomato sourcing by 2025. 

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Partnered with Hershey to sell refrigerated desserts under Hershey’s brand in 2021. 

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Acquired Brazilian condiment maker Hemmer and Turkish sauce company Assan Foods in 2021. 

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