“Bournville Reborn: Salted Caramel & Hazelnut Shake Up Dark Chocolate” 

Cadbury Bournville receives its first major redesign in over 50 years—modern look with heritage “B” emblem.

Introducing Salted Caramel and Chopped Hazelnut as permanent additions in late July 2025 (~£2.20 each). 

A new 360° campaign (Aug–Oct) aims to make dark chocolate approachable for milk‑chocolate buyers. .

Brand honors its 1908 origins, maintaining cocoa content while modernizing its image.

.Dairy warnings added despite unchanged recipe, disappointing vegan and lactose‑intolerant consumers. 

Bournville Fingers (formerly dairy‑free) discontinued in June 2025 due to poor sales.